chick fil a | Chick-fil-A Turns a Made-Up Holiday into a Marketing Bonanza | Chick-fil-A's Cow Appreciation Day: But What About Chickens? | ts Cow Appreciation Day at Chick Fil A!

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Cow Appreciation Day at Chick-fil-A, which means you can score a free lunch if you show up at any location dressed as a bovine beast. You might think that only the most dedicated fan would go that far for a free sandwich, but last year they served more than 450,000 “cow-clad customers,” and they expect to top that this year.

Granted, not everyone went whole hog. Some people came with cow-spotted t-shirts or paper ears, but even a partial costume is enough to earn you a free entree.


 While the company may be focused on the humorous advertising, they got one part right. Eating cows is bad not just for the cows, but also for the environment. The Union of Concerned Scientists reports that over two percent of total heat-trapping emissions in the United States are due to beef production alone. The process of slaughtering cows for consumption produces emissions equivalent to those emitted by 24 million cars, or 33 coal-fired power plants in a year.

But cows aren't the only ones needing protection. According to People for the Ethical Treatment of Animals, "chickens are arguably the most abused animal on the planet." Estimates suggest that over 8 billion chickens are killed each year in the U.S., and without laws protecting chickens from abuse, reports show some animals spend their lives in horrific conditions.
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chick fil a | Chick-fil-A Turns a Made-Up Holiday into a Marketing Bonanza | Chick-fil-A's Cow Appreciation Day: But What About Chickens? | ts Cow Appreciation Day at Chick Fil A!