Friday, June 24, 2011

BlackBerry maker RIM upbeat on Asian growth markets

BlackBerry maker RIM upbeat on Asian growth markets

SINGAPORE: BlackBerry maker Research in Motion (RIM) is banking on Indonesia and other populous markets for growth in Asia, while it faces intensifying competition worldwide from rivals like the iPhone.

The Canadian firm had one of the most prominent stands at the CommunicAsia telecom fair that ended Friday in Singapore, where industry executives gather annually to check out new technology and seal deals.

"We are in a great spot. When I think about the (Asian) markets, I have a big smile on my face," RIM's regional managing director Gregory Wade told AFP at the expo.

Wade said BlackBerry currently leads the smartphone market in Indonesia, the Philippines and Thailand.

Technology research firm IDC estimates that RIM shipped 1.5 million BlackBerry devices to Asia in the first quarter of this year and since 2004 has sold at least 8.5 million units in the region.

Asia accounted for 11 percent of RIM's global shipments in the first quarter of 2011, compared to eight percent for all of 2010, it said.

Wade said that as more consumers seek replacements for older handsets, there's ample room for further growth in the Asian smartphone sector.

"There is a huge adoption of technology, consumers are making that leapfrog," he said.

Indonesia, the Philippines and Thailand have a combined population of 400 million, and Indonesians have a particular fondness for BlackBerry's instant-messaging function, which spares them from texting charges.

"If you look at the countries he (Wade) mentioned, those are good success stories for them despite the beating they are getting globally," said Byan Ma, an analyst with IDC.

"In Indonesia, everyone wants to have a BlackBerry."

BlackBerry maker RIM upbeat on Asian growth markets

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