Lakme Fashion Week Summer Resort 2011
Staying true to his theme, Jatin worked with four colours in irresistible melon pink, blue, white and dollops of yellow. To match the mood and taste of the inspiration, Jatin chose soft sensuous silk, organza and taffeta to create the most feminine drapes and discreet volumes for the skirts which ranged from slim to full flare.
One shoulder frilled creations, diagonal pleated minis, dresses with flowing trails and basket weaves for bodices added that extra ‘oomph’ to the collection. The elegant swirls on the garments inspired by the waves of ice creams in a store gave the ensembles that sumptuous appearance. Jatin’s collection was an artful study in different interesting stylish pleating, drapes and ruffles techniques for the utterly feminine trendy minis and Red Carpet gowns.
“Gelato” was a collection that was not only mouth-watering to look at but very eye catching and will prove a great seller for Jatin Varma for the summer season.
Having graduated from Pearl Academy of Fashion, career has been on a meteoric rise. Having showcased in Paris for the Vendome Luxury Show 2008 & at London Fashion Week 2009, where British Supermodel Sophie Anderson sported his distinctive creations. His design philosophy focuses on strong graphic shapes, fluid silhouettes and bold design elements all echoing urban chic.
The innovative drapes & creative selection of the colour palate create a young, vibrant statement, with the chutzpah of glitz and glamour. Early this year, his one of kind creations have been spotted on the red carpet at the Grammy’s in addition to being picked personally for Jennifer Lopez. Having globe-trotted across various international fashion weeks such as Paris, London, Dubai & Croatia, his designs are very well received by all and is known for his young and fresh collection. He is glad to be showcasing at India and that too at the LFW this year.
About Lakme Fashion Week
Lakmé Fashion Week (LFW) is a jointly organized by Lakme, the No.1 cosmetics and beauty brand in India and IMG Fashion, global leader in the management and production of fashion weeks and designer fashion events. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice annually. LFW Summer / Resort 2011 will be held on 11th to 15th March’11 at Hotel Grand Hyatt, Mumbai. For further information log on to http://www.lakmefashionweek.co.in
About Lakme
The ‘No.1 and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance and exceptional quality color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetics technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers its consumers a holistic ‘Beauty Sutra’ experience through its products and services at the Lakmé Beauty Salons.
About IMG Fashion
IMG Fashion, a division of international sports, entertainment and media company IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events features Lakmé Fashion Week located in the heart of Mumbai as well as Mercedes-Benz Fashion Weeks in New York, Miami and Berlin, Fashion Fringe at Covent Garden in London, Rosemount Australian Fashion Week, Rosemount Sydney Fashion Festival in Sydney, SWIM FASHION WEEK at Sanctuary Cove on Australia’s Gold Coast, MasterCard Luxury Week Hong Kong and The Earth Awards. IMG Fashion also represents the international commercial rights of Milan Fashion Week, Moscow Fashion Week presented by VISA, ENK International and LG Fashion Week in Toronto.
Jatin Varma made a delicious offering fashion.
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